Pieter-Jan Frooninckx
CO-Founder
Steffen Janssens
Co-founder
Jef Geys
Operations
Our Approach
With a strong foundation in beverage formulation and development, BELFILL. brings decades of hands-on experience to every project. From our early work crafting premium spirits to our growing portfolio of innovative non-alcoholic beverages, we’ve built deep knowledge across a wide range of styles, formats, and flavour profiles. Our team has supported numerous successful launches, ranging from playful ready-to-drink cocktails to refined spirits and modern alcohol-free concepts. This experience gives us the flexibility and insight to adapt quickly and collaborate closely with each client to bring their vision to life.
Craftsmanship and quality are at the heart of everything we do. Whether sourcing ingredients, developing recipes, or refining packaging, we focus on precision and detail at every step. Our approach is practical, transparent, and flexible; guided by strong communication and a shared goal: to create high-quality, shelf-ready beverages that are as attractive as they are well-made.
At BELFILL., we’re more than just a producer. We’re a long-term beverage partner, offering end-to-end support through drink bottling, private label and white label production, and co-packing services in Belgium. From first idea to final product, we work as an extension of your team: agile, involved, and ready to make things happen. Whether you're looking to launch a new drink, scale production, or bring a unique concept to market, BELFILL.is here to help you make it real.
Our story​​
The story of BELFILL. begins in 2005, rooted in the nostalgia of a childhood garden. Among the vines of his family’s backyard, founder Pieter-Jan (PJ) planted the first seeds of what would grow into a bold and creative beverage venture. Fuelled by a passion for flavour and craftsmanship, he launched Belgian Spirits Company: a humble start, driven by big ambitions.
In 2010, PJ introduced FROZEN Liquors, a playful and refreshing concept that quickly gained traction. It was soon followed by the launch of HAVN Gin, a spirit inspired by the allure of faraway harbors and the richness of global flavours, bottled with purpose and personality.
As the business evolved, so did its footprint. In 2015, the company moved its headquarters to Antwerp and later to a modern production facility in Leuven. To create more space for innovation, growth, and new opportunities.
In 2024, a new chapter began. A full rebranding, a state-of-the-art facility in Landen, and the launch of BELFILL. as the new premiere bottling, private label and white label beverage manufacturer. Today, we continue to create signature drinks, while also offering full-service private label and white label solutions for brands around the world.
What began in a garden now lives on in every bottle we fill.
Welcome to BELFILL., where tradition meets innovation, drop by drop.
Timeline
​​2005
​2015
2010​
Since
2005
15+
Countries
500+
POS
